More than 90% of businesses maintain two or more social media channels so it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale […]

  If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about. Social selling is no […]

  Research shows that when customers have an issue with a product or service 90% say they have used social media to communicate directly with the brand. Ignoring or taking days, even hours to communicate with disgruntled customers can severely affect your brand reputation. This lackluster social media engagement can have a negative impact on […]

  A full rebrand is a rare opportunity. Enter BizSoft, the company that trusted Tall Pink Gumboots to take them through just that process. Often when a company is getting off the ground, there may not be resources to invest in professional logo design and a corporate identity. It’s often done by an amateur or […]

  Instagram, what took you so long?   While the app launched their brand new Stories feature with a big old splash, their latest update is so under the radar you probably haven’t even noticed it yet. Instagram Drafts is a brand new update, where you can save your edited Instagram posts as drafts, before […]

  Tall Pink Gumboots strives to be more than a digital marketing agency, rather a digital marketing agency with heart. So a portion of what clients spend with Tall Pink Gumboots is donated to making a greater impact. Corporate social responsibility is typically associated with large companies, not small businesses. But Tall Pink Gumboots has […]

I consider it a real honour when a business trusts Tall Pink Gumboots to take them through a rebrand. Rebranding can be tricky but as a company changes and grows – it needs to evolve with its target market and an ever-changing world. The term ‘rebrand’ can encompass not only a change in the overall […]

  LinkedIn is one of the most effective social media platforms for B2B lead generation. Businesses underestimate it’s effectiveness, it’s much more than an online CV and a place for hiring new talent. Using LinkedIn for B2B marketing presents the perfect opportunity for businesses to emerge as thought leaders and experts in their field.   […]

Brands, don’t be that friend that only talks about themselves. Aim to add value to your followers. Consumers are expecting much more from brands on social media. Just punting your wares will not build your following or initiate engagement from your audience.   One of the most common mistakes brands make, is to blast out […]

  People interact differently with each social media platform. If you’re going to post the same content to multiple social media platforms because you want more people to see and benefit from that content, feel free to cross-promote but make sure you tailor the text to suit the platform you’re posting it on.     […]