by Liz Social Media May 19, 2016

Cross-promote, don’t cross-post

People interact differently with each social media platform. If you’re going to post the same content to multiple social media platforms because you want more people to see and benefit from that content, feel free to cross-promote but make sure you tailor the text to suit the platform you’re posting it on.

#1: Know what each platform and audience expects from you.

#2: Understand what kind of posts will be the most successful.

#3: Know your audience and respond to them.

Tailor your content so it’s the perfect fit for each specific platform and for your unique audience. You’ll be rewarded with the engagement that makes social media so powerful!