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Category: Social Media

by Liz December 16, 2017

5 Tips to Facebook Live

  Facebook has realized the effectiveness of live video and is putting a huge emphasis on live video. Live video's offer the biggest audience. Social media marketers who invest now in live video are essentially partnering with Facebook and stand to see significant long-term gains in their social marketing. Considering going live as a brand [...]

by Liz March 25, 2017

4 Ways to survive a social media disaster

  More than 90% of businesses maintain two or more social media channels so it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale [...]

by Liz January 23, 2017

Why the Future of New Business Is Social Selling

  If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about. Social selling is no [...]

by Liz October 26, 2016

Shunning your customers on social media?

  Research shows that when customers have an issue with a product or service 90% say they have used social media to communicate directly with the brand. Ignoring or taking days, even hours to communicate with disgruntled customers can severely affect your brand reputation. This lackluster social media engagement can have a negative impact on [...]

by Liz August 23, 2016

Instagram drafts – at last!

  Instagram, what took you so long?   While the app launched their brand new Stories feature with a big old splash, their latest update is so under the radar you probably haven’t even noticed it yet. Instagram Drafts is a brand new update, where you can save your edited Instagram posts as drafts, before [...]

by Liz June 19, 2016

5 Creative ways to use LinkedIn for B2B marketing

  LinkedIn is one of the most effective social media platforms for B2B lead generation. Businesses underestimate it's effectiveness, it's much more than an online CV and a place for hiring new talent. Using LinkedIn for B2B marketing presents the perfect opportunity for businesses to emerge as thought leaders and experts in their field.   [...]

by Liz June 7, 2016

Brands add value on social media!

Brands, don't be that friend that only talks about themselves. Aim to add value to your followers. Consumers are expecting much more from brands on social media. Just punting your wares will not build your following or initiate engagement from your audience.   One of the most common mistakes brands make, is to blast out [...]

by Liz May 19, 2016

Cross-promote, don’t cross-post

  People interact differently with each social media platform. If you’re going to post the same content to multiple social media platforms because you want more people to see and benefit from that content, feel free to cross-promote but make sure you tailor the text to suit the platform you’re posting it on.     [...]

by Liz May 12, 2016

26 Ways to make Pinterest work for your business

  Are you looking for tips on how to use Pinterest strategically? Pinterest is an effective tool for businesses of all sizes and sectors. From B2B to B2C, there are a number of goals you can pursue - from driving web and foot traffic to increasing visibility with influencers and consumers.   Here are 26 tips, an A-Z [...]