4 Ways to survive a social media disaster

4 Ways to survive a social media disaster

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s...
Why the Future of New Business Is Social Selling

Why the Future of New Business Is Social Selling

If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients and customers are literally at your fingertips. But it is up to you to build relationships and establish trust....
Shunning your customers on social media?

Shunning your customers on social media?

Research shows that when customers have an issue with a product or service 90% say they have used social media to communicate directly with the brand. Ignoring or taking days, even hours to communicate with disgruntled customers can severely effect your brand...
Instagram drafts – at last!

Instagram drafts – at last!

Instagram, what took you so long? While the app launched their brand new Stories feature with a big old splash, their latest update is so under the radar you probably haven’t even noticed it yet. Instagram Drafts is a brand new update, where you can save your edited...
Social media with Heart

Social media with Heart

Tall Pink Gumboots strives to be more than a digital marketing agency, rather a digital marketing agency with heart. So a portion of what clients spend with Tall Pink Gumboots is donated to making a greater impact. Corporate social responsibility is typically...
5 Creative ways to use LinkedIn for B2B marketing

5 Creative ways to use LinkedIn for B2B marketing

LinkedIn is one of the most effective social media platforms for B2B lead generation. Businesses underestimate it’s effectiveness, it’s much more than an online CV and a place for hiring new talent. Using LinkedIn for B2B marketing presents the perfect...