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Category: Social Media

Tall Pink Gumboots tips mastering instagram small business
by Liz February 28, 2020

5 Tips to Mastering Instagram as a Small Business

As a small business, one of the best ways to reach your audience is through social media. You don’t need a huge budget or a team of staff members to promote your business and get your name out there. There are many platforms out that could be useful to your business, each with their own qualities and benefits. So what does Instagram offer your business that Facebook or Twitter might not? 


For one, Instagram is driven by aesthetics. There’s far more emphasis on captivating images and visual style than any other platform. With a little bit of planning and curating, you can build a feed that attracts and interests your target market. Secondly, Instagram’s audience leans towards young adults – 65% of Instagram users are between the age of 18 and 34. This means that, depending on your target market, you can leverage your business’s Instagram presence into real and meaningful connections with your intended audience. 


So, you’re keen to use Instagram for your business. Where do you start? Read below our 5 Tips for Mastering Instagram as a Small Business


Think about your grid. 


With a little bit of planning (and some handy third-party tools) you can create an appealing and coherent aesthetic that’s in line with your brand. What are your brand’s colours? What’s the tone and style of your business? These are all things to consider when planning your content. Don’t get stale! Mix things up when you need to and make sure you include a variety of posts in your feed to keep audiences interested. 


Don’t ignore your analytics. 


As a business page on Instagram, you have access to your audience analytics. This means you can see the most popular days and times that your audience is online, where they’re from, and what they’re like. Keeping an eye on your analytics is key to connecting with your audience. Have a look at which of your posts has the most reach or got the most ‘saves’. Gather clues on how to make your content better for your followers and potential customers. 


A boosted post can go a long way.  


Unfortunately, the Instagram algorithm can be a fickle beast. The algorithm tries to determine what it thinks users want to see on their feeds. This means that sometimes your audience might not always see what you post. There are many things that can affect who is seeing your content (small things that you can do to improve your ranking on the algorithm is replying to comments on posts quickly, not posting things too soon after each other, and driving views through your Instagram stories). But the best way to get more eyes on your content and more leads for your brand is a boosted post.


Take advantage of Instagram’s opportunities. 


Instagram’s functionality is always growing – from stories to highlights, interactive tools and more, Instagram is adding more to their arsenal every day. While some of these tools may be hit and miss depending on your business’s unique needs, don’t squander the many opportunities the platform offers you. Take full advantage of what Instagram can do, and always be on the lookout for more ways to connect with your audience. 


Be authentic. 


You may be a business, and your audience may be your potential customers – but at the end of the day, people use social media to connect with the people and the things that they love. If there’s one thing that audiences appreciate on Instagram, it’s content creators’ ability to be authentic and real with them. Having a bad day at work? Don’t be ashamed to share with your audience about it. Loadshedding getting your business down? You don’t need to pretend everything’s hunky-dory. While Instagram is an incredibly beneficial business tool, at the end of the day it’s just the same as any other social media platform: a way to connect with the world around us. 

Five tips to Facebook Live
by Liz December 16, 2017

5 Tips to Facebook Live

  Facebook has realized the effectiveness of live video and is putting a huge emphasis on live video. Live video’s offer the biggest audience. Social media marketers who invest now in live video are essentially partnering with Facebook and stand to see significant long-term gains in their social marketing. Considering going live as a brand […]

four ways to survive a social media disaster
by Liz March 25, 2017

4 Ways to survive a social media disaster

  More than 90% of businesses maintain two or more social media channels so it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale […]

why the future of new business is social selling
by Liz January 23, 2017

Why the Future of New Business Is Social Selling

  If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about. Social selling is no […]

Customers on social medi
by Liz October 26, 2016

Shunning your customers on social media?

  Research shows that when customers have an issue with a product or service 90% say they have used social media to communicate directly with the brand. Ignoring or taking days, even hours to communicate with disgruntled customers can severely affect your brand reputation. This lackluster social media engagement can have a negative impact on […]

Instagram Phone and Feed
by Liz August 23, 2016

Instagram drafts – at last!

  Instagram, what took you so long?   While the app launched their brand new Stories feature with a big old splash, their latest update is so under the radar you probably haven’t even noticed it yet. Instagram Drafts is a brand new update, where you can save your edited Instagram posts as drafts, before […]

Linkedin on phone
by Liz June 19, 2016

5 Creative ways to use LinkedIn for B2B marketing

  LinkedIn is one of the most effective social media platforms for B2B lead generation. Businesses underestimate it’s effectiveness, it’s much more than an online CV and a place for hiring new talent. Using LinkedIn for B2B marketing presents the perfect opportunity for businesses to emerge as thought leaders and experts in their field.   […]

Value of social media
by Liz June 7, 2016

Brands add value on social media!

Brands, don’t be that friend that only talks about themselves. Aim to add value to your followers. Consumers are expecting much more from brands on social media. Just punting your wares will not build your following or initiate engagement from your audience.   One of the most common mistakes brands make, is to blast out […]

Cross promote on social media
by Liz May 19, 2016

Cross-promote, don’t cross-post

  People interact differently with each social media platform. If you’re going to post the same content to multiple social media platforms because you want more people to see and benefit from that content, feel free to cross-promote but make sure you tailor the text to suit the platform you’re posting it on.     […]

Make Pinterest work for your business
by Liz May 12, 2016

26 Ways to make Pinterest work for your business

  Are you looking for tips on how to use Pinterest strategically? Pinterest is an effective tool for businesses of all sizes and sectors. From B2B to B2C, there are a number of goals you can pursue – from driving web and foot traffic to increasing visibility with influencers and consumers.   Here are 26 tips, an A-Z […]