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Caledonian Insurance Brokers Visual Branding
by Liz November 26, 2019

Client Feature: Caledonian Insurance Brokers


Visual branding is an essential part of a thriving brand. We always consider it an honour when businesses trust us to walk them through a full rebrand, and Caledonian Insurance Brokers was no exception. We modernised their corporate identity while still taking care to honour their Scottish roots and keeping their authentic essence. We’re happy to say that Caledonian Insurance Brokers now have a stylish, modern logo that effectively communicates their strengths and values.


Caledonian Insurance Brokers Visual Branding Logo redesign



Caledonian Insurance Brokers Visual branding




Visual Inspiration

The colours of the logo reference the Scottish flag, while the icon design calls to mind the castles of the Scottish Highlands (while also subtly referencing the rolling hills of the KZN Midlands where Caledonian is currently situated). We used the castle as a symbol of stability and security (attributes ones looks for in an insurance provider). For a subtle nod to their roots, we also echoed the Scottish flag in the angled stroke between the castle and mountain icon.


Visual Branding inspiration Caledonian Insurance Brokers



Business Cards

Business cards are one of the most important marketing tools for insurance brokers, so we had to ensure that Caledonian’s new business cards did their job effectively. We utilised their stylish branding colours and accented their castle icon with copper foiling. We also made use of embossing to ensure their new business cards made a classy, professional statement. 



Business Card redesign visual branding Caledonian Insurance Brokers



The Importance of Visual Branding

In our increasingly digital world, potential clients are just a few clicks away. Online marketing and social media moves at a fast pace, and browsers generally have short attention spans. It’s important to have a strong visual identity that stands out from the busy crowd. Don’t underestimate the power of a compelling visual identity! When done right, your visual branding should communicate what your business is about in a clear and captivating way. 


Does your brand need a facelift? We offer graphic design services like logo design, corporate identity visual branding, campaign visual design, and anything else in the realm of visual advertising. Head on over to our services page to learn more, or contact us if you’re ready for a rebrand!