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Category: Digital Marketing

tall pink gumboots digital marketing trends 2021
by Liz January 28, 2021

Digital Marketing Trends for 2021

With so many unprecedented changes to our lifestyles last year, there’s no foolproof way to predict digital marketing trends for 2021. If there’s one lesson that digital and social media marketers should take away from 2020, it’s that we need to expect the unexpected. Without the comfort of predictability, those of us who occupy the digital marketing space need to admit the uncomfortable truth: that we need to keep flexible and stay on our toes. As we near the end of the first month of 2021, we took a look at some key digital marketing trends we think will be important this year.


1) A Growing Emphasis on eCommerce

In 2020, Facebook announced a new feature: ‘Shops’ for Facebook and Instagram. Facebook Shops makes it easy for businesses to set up an online store for customers to access. Brands can conveniently feature products from their catalogues. This way, businesses can easily create online stores that are easy for consumers to use, regardless of size or budget. Facebook remains the worlds most popular social media platform, and by evolving to accommodate online shopping on the platform, shopping online could become easier and simpler than ever for millions of mobile users. Instagram will also feature a new Shop tab that would allow users to easily purchase products they see on the social media app. Last year, we also predicted that eCommerce would be an important focus for digital marketers. We believe the same will be true in 2021, with even more revenue options being rolled out for brands online.


2) Search Engine Optimisation is More Essential than Ever

The algorithms that rule search engines are constantly evolving. As digital marketers, it’s essential that we evolve along with them. In 2020, users turned to trusty Google more than ever before to understand what was going on in the world. Search engine optimisation is one of the most effective ways that we can help users receive the information they’re looking for. If you’re a business with a website, don’t underestimate the value of good SEO for your site. Even small details like image alt attributes and text formatting on your webpages can make a huge difference. Make sure your audience knows how to find you by optimizing your online content effectively.


3) The Rise of TikTok (and Instagram’s competitor: Reels)

TikTok is one of the fastest-growing social media apps in the world. From 500 million users in December 2019, the app now has close to a billion users today. With a variety of features (including face filters, sound effects, and music), TikTok allows users to share and watch short videos. Initially popular for lip-syncing songs and sharing dancing videos, TikTok’s audience has since evolved. Today, there’s a rich variety of educational, entertaining, comedic, and engaging content on the app. As the app has grown, more and more companies now use it to advertise. Additionally, many influencers on TikTok partner with companies to create branded content. With the app seeing such rapid growth, we’re excited to see what the future has in store. We predict that more and more brands will begin using the platform for business opportunities. As digital marketers, we need to be ready! In response to TikTok’s popularity, last year Instagram implemented a competitive feature called Reels. Instagram users are encouraged to engage with and create their own TikTok-esque content. Will it stick around and become a strong contender? Only time will tell.


To compare this year’s digital trends to what we predicted last year, read our blogpost Key Digital Trends for 2020. For more articles, advice, and blog posts about all things digital, make sure to read our blog!


key digital trends 2020
by Liz December 10, 2019

Key Digital Trends for 2020


As we enter the new decade, one thing is certain: digital marketing is no longer a luxury for businesses.


Gone are the days of simply using Facebook for fun. More and more users are connecting with brands, researching services, and making purchasing decisions – all through social media. Social media users spend an average of 135 minutes a day on social networks (and that average is growing every day). That means that a strong online presence is now non-negotiable for brands that want to connect with their target audience.


Some of the digital trends on the 2020 horizon are new. Many, however, have been digital marketing staples for years now – and they’re only becoming more important.


1) Influencer Marketing

Audiences are becoming increasingly selective about the content they want to see online, so it should come as no surprise that roughly 30% of internet users used AdBlockers in 2019. This means that marketers need to work harder to produce engaging content that will capture the attention of their audiences. Enter: Influencers. For the uninformed, influencer marketing is a form of word-of-mouth marketing that uses brand representatives to drive your brand’s message. 92% of people trust other consumer recommendations over corporate advertising. As followers scroll through their Instagram feeds, they’re more likely to buy a pair of shoes they’ve seen their favourite fashion blogger wearing (whether they know it’s sponsored or not). According to mediakix, ad spend for influencer marketing is predicted to reach $10 billion this year.  We think it’s safe to say influencer marketing isn’t going anywhere soon. 


2) E-Commerce and Social Media

Speaking of influencer marketing, brands are increasingly leveraging user-generated content to promote their e-commerce products on social media – a task that is made even more convenient as the line between online stores and social media channels begins to blur more and more. Instagram officially launched shoppable posts in 2018, allowing brands to ‘tag’ products on their Instagram posts with links to their online store. In 2019, they launched Instagram Checkout. This allows users to complete their purchase on Instagram without having to switch platforms. The way we shop is changing, with user-generated content and online shopping altering the landscape irrevocably. As technology and social media races ahead at full speed, digital marketers need to make sure they keep up.


3) Emphasis on Analytics

There’s no point investing in digital marketing for your brand without the analytics to back it up. Throwing ideas blindly at the wall and seeing what sticks just simply isn’t a viable strategy in this new data-sophisticated era. By collecting and processing customer data, brands can distil valuable insights and identify opportunities. That means making use of tools like Google Analytics and Moz, installing a Facebook pixel, and keeping an eye on your Instagram insights. Even simple information (for instance, when your audiences are online) can be invaluable for digital marketing. There are many tools online, free or paid, that exist for one reason: to help brands understand their audiences better. You cannot communicate with someone if you don’t understand them. Start making use of analytics and you’ll soon start seeing positive results!


4) Generation Z Catered Content

Also known as the digitally-saturated generation, Gen Z is defined as those born from the mid-1990s to the early 2000s. While it may be easy to dismiss them, Gen Z is starting to enter the workforce and is expected to account for 40% of all customers this year. With stats like that, it’s simply short-sighted to ignore such a large chunk of your potential customer base. While Gen Z on average has an attention span of 8 seconds (that’s 4 seconds less than the Millenial average), they are far more selective about the information they engage with online. Growing up surrounded by technology, Gen Z has learnt how to filter through the deluge of information online. We predict that 2020 will see more and more marketing campaigns directed towards this new (and growing!) customer base.


(For more articles, advice, and blog posts about all things digital, make sure to read our blog

Digital trends for 2019
by Liz December 15, 2017

Key Digital Trends for 2018

  It’s December – you know what that means. Everyone wants to talk about the new year. You can include us in “everyone” because our main goal in December is to get you and your marketing strategy ready for 2018.   You can kick it off by watching the below video on trends we expect […]