Liz completed her Business and Marketing Diploma with the IMM Graduate School of Marketing in Cape Town before setting off to London, where she worked for Innocent Drinks, Little Dish and Philips. It was in her Philips role in 2008 she begun to work with the Online Consumer Insights team analyzing online behavior and the impact on sales. Winning two awards at Philips for the work she implemented. But the call of Africa was to strong in her heart and she returned to Durban and started Tall Pink Gumboots with the vision for sparking connections and growing other business.