Brands, don’t be that friend that only talks about themselves. Aim to add value to your followers.
Consumers are expecting much more from brands on social media.
Just punting your wares will not build your following or initiate engagement from your audience.
One of the most common mistakes brands make, is to blast out their marketing message on every social media platform. Rather than focusing on adding value to followers.
Ask yourself – is it useful? And would I follow this brand?
Don’t just sell, assist! By adding value to your unique audience, you’ll be rewarded with the growth and engagement that makes social media so powerful!
Don’t just take my word on it former Apple marketer, Guy Kawasaki pretty much says the same thing. Read his take on brands adding value here.