Facebook has realized the effectiveness of live video and is putting a huge emphasis on live video. Live video’s offer the biggest audience. Social media marketers who invest now in live video are essentially partnering with Facebook and stand to see significant long-term gains in their social marketing.

Considering going live as a brand on Facebook? Here are 5 tips on how to get the most out of your Facebook Live broadcast?

1: Promote Before You Broadcast.
2: Prepare and Practice
3: Be Personable
4: Optimize Your Live Recording
5: Analyze the Results

Source: Social Media Examiner