LinkedIn is one of the most effective social media platforms for B2B lead generation.

Businesses underestimate it’s effectiveness, it’s much more than an online CV and a place for hiring new talent.

Using LinkedIn for B2B marketing presents the perfect opportunity for businesses to emerge as thought leaders and experts in their field.

I’m not talking about the super technical, advanced tools, the below are creative ways any business with a LinkedIn page can use.

Here are five creative ways to use LinkedIn for B2B marketing:

1. Ask your sales force to join

Encourage your sales force to join LinkedIn and actively participate in groups and discussions.

2. Create valuable content

You can’t leave all the hard work to your sales force, create good content for them to share and contribute to groups.

3. Be up-to-date and active on your page

Ensure your business’s page is fully up-to-date and active with interesting topics and articles.

4. Share links from your website

Share recent updates that are clickable and conversion-focused. Create updates with your target audience in mind and be sure to drive the traffic to a conversion-focused page on your website.

5. Reply to comments

This is a golden opportunity for one-on-one interaction with your audience. By taking the time to reply thoughtfully you are likely to build a rapport with your audience and in turn they may share your content and even become brand advocates.